Amazon Web Services is looking for a
Channel Marketing Manager.
AWS Training and Certification is seeking a smart, talented and experienced channel field marketing manager to build demand through, with and for AWS Training Partners (ATPs) across the Europe, Middle East and Africa (EMEA) region.
This is a unique opportunity to play an influential role in a rapidly growing business and to transform the way we interact with and re-skill customers at scale.
This role is pivotal in driving results with key ATPs across the EMEA region. Company is looking for an experienced channel field marketing professional with a deep understanding of channel marketing and a passion for partners. As part of the EMEA T&C marketing team, this role will be responsible for a variety of channel field marketing initiatives, from strategic marketing plans, partner-led campaigns, MDF programs, lead sharing, communications, events, webcasts, incentives, partner communications and partner enablement.
You should have a strong track record of success in designing impactful marketing programs, analyzing marketing effectiveness, modifying programs based on data, and clearly articulating results to stakeholders.
Job responsibilities:
- Own and manage “through partner” marketing programs for the EMEA region with responsibility for building the marketing strategy, supporting and sharing ATP marketing initiatives globally, and scaling across the EMEA region
- Build ATP specific programs and promotions that meet overall AWS Training & Certification goals and requirements
- Interact and engage ATPs across the EMEA region for joint marketing planning sessions in order to create and implement marketing campaigns and activities that increase awareness and drive demand for third-party AWS training partners
- Support creation and execution of MDF programs for ATPs including measuring and tracking the effectiveness of MDF investments
- Constantly seek to improve upon communications to ATPs so that partners are aware of the full scope of training and certification programs that AWS has to offer
- Design lead-sharing marketing campaigns to create more targeted opportunities for ATPs while improving outcomes for customers
- Lead internal cross-functional regional teams and external agencies through campaign development, design and implementation
- Develop program and campaign scorecard, regularly tracking results and providing updates. Use campaign and pipeline data to identify trends and opportunities
- Earn trust and maintain strong relationships with global Training and Certification Marketing,EMEA Field Marketing, and ATP teams to ensure that objectives are met
- Work on multiple programs that require both strategic thinking as well as high-speed tactical execution
- Manage multiple priorities as an independent, self-starter with excellent time management within a rapidly evolving business
- Semi-frequent travel may be required
Basic qualifications:
- 7+ years’ experience in a high-tech B2B demand generation or partner marketing role
- 5+ years of experience managing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking
- 5+ years of experience working closely with sales and account teams to develop collaborative marketing plans
- Bachelor's degree in Marketing or Business or comparable education/experience preferred
Preferred qualifications:
- The ideal candidate will have superior communication skills, strong attention to detail, a collaborative work style, and an unparalleled work ethic
- You will be comfortable with planning and executing on various stages of channel marketing programs; demonstrated experience working effectively in a fast-paced, high-pressure entrepreneurial environment with a strong desire to roll up your sleeves; and proven experience managing priorities and working effectively across a number of internal stakeholders and regions
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