Game marketplace YAY Games is opening a new ambitious direction in the company and are looking for a CMO.
YAY Games is a fully decentralized Gaming Marketplace with an innovative in-game mining system for network participants while playing games in a fully decentralized manner.
Requirements:
Be ROI Oriented & Performance Marketing Adherent
Be experienced in crypto preferably deeper than regular gem-hunting
Be proficient with Google ads, Facebook ads, mailing tools (Mailchimp) and other related marketing tools and software
Will to work in fast-paced tech start-up environment, sometimes outside working hours
Expirience in Gamedev industry is a must / Crypto is a big plus
Fluent English.
Tasks:
Lead the marketing mindset and expertise in the company
Research competitors to compare their marketing approaches and traffic sources
Participation in products (games and platform itself) development by making recommendations to improve user experience, engagement, retention, etc.)
Manage marketing teams (Growth Hacking groups, Copywriters, Analysts, UA Managers, Game Community Managers, Designers, Partners)
Conduct specific PR activities within the media field
Manage promotional assets (trailers, web assets, screenshots, etc.)
Monitor key product metrics and understand root causes of changes
Design A/B tests and analyze results.
Terms:
Competitive salary
Flexible schedule, additional vacation
Comfortable office 7 minutes from metro Dmitrovskaya
Growth opportunity within our company
Friendly and ambitious team
Ability to improve English natively
Corporate events, international traveling for conferences/events, sports, quests, board games.
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