Внимание! Вакансии нет на российских job ресурсах.
Microsoft is looking for a seasoned Social Marketing Manager to join the Central and Eastern Europe Marketing Organization.
The role
This position contributes to Microsoft’s success and inspires CEE’s marketing team to make Microsoft one of the most engaging, thoughtful, and innovative brands in digital marketing. This role manages and oversees the CEE Social Command Center and has extensive knowledge of social platforms along with how social channels can be optimized with high-quality content to create best-in-class experiences that drive greater customer engagement. The Social Marketing Manager is a leader versed in the consumer and commercial businesses to help Microsoft grow our social engagement and footprint for the CEE.
The Social Marketing Manager helps teams take a customer-centric approach to social engagement programs and influencer programs (influencer programs in partnership with the local communications team). This role sets goals for social marketing and develops organizational capability based on business priorities and customer needs. Leads overall development, oversight and approval of local social marketing plans, with an emphasis on setting strategic goals, defining key tactical frameworks, and following global social processes and brand guidance for all CMO social channels.
Besides working with the CEE leadership team, the Social Marketing Manager’s professional partnerships and network extends to Microsoft’s Headquarters digital and social marketing leaders to amplify the impact of global content investments. This role leads CEE to smartly maximize marketing investments by using global content and services to deliver a consistent customer experience.
The ideal candidate is a quick learner and rapid adopter of leading worldwide practices, and a courageous leader skilled in both managing CEE’s Social Command Center to execute on global strategy and champion effective marketing integration and social marketing operations to drive positive business outcomes. This role works in a highly matrixed organization, and the industry that requires a combination of Modern Marketing Profile, Social Marketing leadership and global programs adoption in CEE for the greater cause-all coming together to deliver the customer experience.
Responsibilities
Manage the Social Command Center (SCC) business priorities and social strategies including campaigns, social event coverage, social content calendar, publishing content leveraging global assets, monitoring comments and responses, optimizing for paid social boosting, and deriving insights with KPI definition and measurement. Manage local social channel footprint and identify opportunities for consolidation. (40%)
Oversee Social Command Center operations, governance, accessibility, and manage vendors in partnership with Marketing Service Central (MSC). As appropriate, partner and liaison with Social communities, Corp and Agencies of Record (AOR). (20%)
Collaborate on the always-on content strategy and advise on content quality. (20%)
Manage local employee social advocacy and executive social programs to activate sellers and support with relevant content. (10%)
Ensure brand guidance, as well as global social processes adherence, in all CMO social media owned channels. (10%)
Qualifications
4-6 years of digital and social strategy development, multi-phase execution and delivery experience for a large brand and/or digital agency with a strong track record taking a strategic and deeply customer-centric approach to digital and social marketing.
Experience in working virtually and engaging with multi-regional strakeholders.
Strong understanding of current and emerging social marketing platforms.
Agency and Vendor Management: Ability to evaluate social capabilities of agencies and vendors and manage them to obtain optimal results.
Executive presence: Ability to engage with CxO audiences, present to large groups and be a spokesperson for Microsoft
Organizational Agility, Impact and Influence, Cross Boundary Collaboration and adept at large scale, multi-year enterprise change management
Knowledgeable of the Microsoft ecosystem and programs.
...