PVH (Tommy Hilfiger, Calvin Klein & Heritage brands) is looking for a Channel marketing specialist (wholesale).
Key responsibilities:
Work with wholesale customers:
Collaboration with key wholesale customers in order to plan brand promotion;
Adapting and providing customers with seasonal brand marketing strategy, as well as all permitted available materials (activation dates by division, campaign priorities and possible promotion channels, press releases, lookbooks, guidelines, POS and Digital packs);
Assistance in drawing up and monitoring the implementation of the marketing plan within the customer’s budgets: tracking all planned activities, adjusting them and making suggestions for improving activities within the framework of brand understanding and global marketing strategy;
Key customers development — special projects joint working out, providing customers with best practice, adaptation of the already implemented projects in own retail stores, assistance with searching relevant projects and partners at customer’s region;
Updating information on shopping center websites with the beginning of the new season or launch of capsule collections, as well as launch of local promotions. Maintaining up-to-date information about the brand as in general;
Coordination of the events’ concept for key customers (client days, store openings, collections launch);
Analysis of competitors’ activities;
Analysis of efficiency and reporting on the performed activations;
Work with e-com customers:
Drawing up and monitoring marketing plan implementation semi-annual within the budget, analyzing its effectiveness;
Regular SIS updates (from 2 to 6 times per season, depending on the division), optimization of pages in accordance with the current season;
Participation in co-projects with priority customers both online and offline.
The company expects:
Higher education (marketing or economics);
6+ years of experience within international companies. At least 3 years of them in trade marketing management;
Background in the field of fashion will be a plus. The company is also ready to consider candidates who worked for passenger car producers, fragrance & beauty producers and the alcohol market;
English — not less then upper-intermediate level both oral and written. Experience in business negotiations;
Proven commercial track record in trade marketing;
Openminded, motivated, proactive, polite, responsible team player.
The company offers:
Interesting and dynamic job;
Encouraging and motivating corporate culture;
Competitive salary (is discussed with successful candidate);
Medical, Life insurance, meal allowance, brands personal discount after probation period.
...