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международный сервис курьерской доставки Borzo (локальный бренд Dostavista) ищут
Vice President of Marketing.
Borzo - one of the fastest growing and most technologically advanced players in the global same-day delivery market, operating in 9 markets: India, Brazil, Mexico, Turkey, Vietnam, Philippines, Indonesia, Malaysia, and South Korea. Company delivers unparalleled convenience to businesses and people, all the while creating millions of self-managed courier jobs. Mission is to empower entrepreneurs and their brands with the same quality of logistics as available to giants. That’s why focus is on serving businesses by offering them state-of-the-art intra-city same-day delivery options. Couriers, like modern taxi drivers, work via mobile apps on their own schedule. Over one million students, security guards, waiters, retirees, etc. use Borzo to make a living or supplement their income. In 2021, our crowdsourced couriers delivered over 30m packages.
Mission:
The mission of the VP of marketing is to build a versatile customer acquisition and lead generation team that skillfully combines performance marketing, brand marketing, content marketing, and product enhancements to create and optimize growth loops. As you join, you'll take over a performance marketing team that has achieved top-of-the-market results globally in CPC, CPA, SEO, ASO, and SMM. Your job will be to build the remaining parts and to achieve hyper-growth through the culture of constant learning and experimentation. In your arsenal, you'll have a cross-cultural and cross-functional team across 9 countries, a booming same-day delivery market, and the opportunity to work with the world's best advisors. You’ll be reporting to the CRO and will be part of the leadership team.
Expected outcomes:
- Accelerating growth of deliveries within acceptable LTV/CAC range
- Ownership of the entire marketing budget inside a global financial model
- Transparent and consistent organizational structure and team processes across all of global offices
- Clear, diligent, and measurable quarterly and annual goal setting and tracking process (company uses OKRs)
- Implementation of state-of-the-art tools, such as the use of predictive analytics in paid acquisition
- Description of acquisition in terms of detailed growth loops
- Publications or presentations of successful cases in marketing
Requirements:
- Front row experience of leading a company through hypergrowth
- Hands-on background in digital marketing or marketing analytics
- 5+ years of experience in the management of an international distributed marketing team of at least 15 people with a $10m+ annual budget
- Experience with brand/communication marketing
- Experience in product-led growth
- Understanding of the sales process and lead generation
- Emotional intelligence, growth mindset, strong ability to listen and hear
- An active unsolicited habit of self-development
- Multiplier approach to management
- Experience with OKRs
- Fluent English
Terms:
- Ambitious international team that will help you to grow professionally and personally
- Work remotely or from office in any country of company`s presence
- Market salary
- Voluntary medical insurance
- Corporate laptop
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