In the Brand Business Leader Garnier role in L’Oréal , you will contribute to the growth of the brand by orchestrating the launches and push the growth of pillar products using their own product, market, and consumer expertise.
Responsibilities:
Deliver brand/ category KPIs: market share growth, value and volume sales, profit, equity scores growth;
Lead multifunctional work to achieve KPIs: sales, operations, finance, digital, PR, HR, purchasing, etc;
Partner with sales team: define right in-store support model (listing priorities, planograms, promo-strategy, etc), enable weighted distribution build-up for category and best-sellers, define channel strategy, analyze data and take fast corrective actions;
Adjust category strategy in a fast-changing business environment: define portfolio, support model, commercial priorities, need in local communication, innovation pipeline, commercial strategy, etc;
Develop local communication: generate locally relevant insights and in-depth consumer understanding, define relevant local celebrities, negotiate, agree on terms of partnership with them and establish friendly long-lasting relationships between brand and celebrities, top influencers, brief and enable agency for best in class BIG ideas creation, execute local shooting, postproduction with full quality standards of international beauty advertising, qualify communication (LINK test: outstanding), create full Integrated Marketing Campaign (IMC) for big projects: very detailed and interactive digital plan, PR, Print, sampling, influencers;
Develop the team: train and coach in marketing skills, time effectiveness, project management, communication, etc. Improve team capability and capacity, the effectiveness of team collaboration (within marketing and across functions). Prepare a pipeline of successors. Minimize regretted loss, recruit with team upgrade;
Agency management (creative, digital): define scope needed for sufficient business growth, align on action plan and resources, ensure agency KPIs are increased, run intermediate and year-end evaluation;
Collaborate with the international team: ensure Russia’s point of view is known and respected, innovation and communication fit country needs, innovation gaps and specific local needs/ insights are clearly defined and communicated, drive the decision on who does what on fixing the gap and lead local action plan
Desired Skills & Experience Preview:
Relevant experience as Senior or Group Brand Manager;
Experience with team management;
Good analytical and presentation skills
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