Henkel is looking for a Regional Digital Expert.
YOUR ROLE:
Execute the global digital ACB strategy and prepare the digital activities for the local markets
Together with the local Digital experts be a change agent to drive the digital transformation of Construction
Act as digital consultant & (ex)change agent for local Digital Marketing and other departments -sharing expertise and providing inspiration on latest digital trends
Interacts pro actively with Global Digital Market & Customer Activation team, local Marketing, (global) Media, Sales Excellence, Trade Marketing and strategic partners
Ensure successful continuation and implementation of omnichannel marketing initiatives alongside the customer journey touchpoints for technology enablers (e.g. Marketing Cloud, BI Analytics, Websites, CMS) within local organization
Design, build and deploy regional Digital Activation initiatives and best in class campaigns working with multiple markets, businesses boosting conversations rates & ROI
Set up regional strategies and ensure media activation of Social Media Content and (global) campaigns as well as PRO Portal
Share / compel and leverage performance analyzes of digital channels, platforms and campaigns for future optimization and recommendations
Steer global influencer strategy implementation and support local influencer activities on brands
Develop new approaches to connect with consumers in support of the overall Digital ecosystem
Ensure Digital Upskilling of our Henkel Colleagues in the local Adhesives Technologies Construction department
Be a regional project lead for all digital topics
YOUR SKILLS:
University degree in Economics / Marketing / Communication
3+ years of experience preferable in the field of digital marketing, particularly with social media, websites, content, platforms / SEO, digital advertising and/or influencer marketing (FMCG, CPG)
Russian — native speaker. Fluent English skills, additional languages as an advantage.
Passion for digital trends & experience economy
Analytical & data driven skills, reliability and high level of motivation & self-organization to handle strategic projects independently
Creative problem-solving skills and great attention to detail
Overall Business understanding
Excellent communication and presentation skills
Strong team player with drive for change & results
International background able to manage multiple stakeholders in different countries (as an advantage)
Must be a Russian citizen.
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