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SaaS-компанию Salesmsg ищут
Head of Marketing.
Salesmsg is a fast-growing business texting SaaS product company in search of a Head of Marketing who’ll lead all marketing activities from social media, digital campaigns, advertising, and creative projects. Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.
The role:At a high level, your role will be to engineer winning marketing campaigns using all types of digital marketing.
As a Leader, as a Coach, and as a Team Player you'll focus on these core activities:
- Monitoring and owning all of conversion funnels (awareness, acquisition, activation, retention, revenue and referral)
- Managing the marketing team & ensuring all key results and outcomes are met
- Creating the strategy for our marketing plan, which includes building promotional offers, building and managing our marketing calendar to coincide with key product launches
- Strategizing, creating and managing promotion & marketing calendar
- Furthering development of the marketing and communication plan for the brand
- Liaising with external agencies for performance marketing, PR, etc
And here's some more:
- Managing Salesmsg’s online presence, especially on various social media channels
- Research and lead cross-functional marketing experiments towards measurable outcomes
- Doing things you have no idea how to do (yet), executing and being scrappy when needed
- Develop, execute, and manage marketing strategies that successfully drive top of funnel leads (MQLs)
- Build data-driven marketing campaigns that generate leads and strengthen the Salesmsg brand across different channels
- Execute campaigns from start to finish, driving collaboration with stakeholders and leveraging the right internal processes
- Evaluate the effectiveness of campaigns in achieving their stated objectives, including impact on lead generation, LTV and retention
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate product and marketing efforts to boost brand awareness
- Define and validate the business positioning, value proposition and branding businesses
- Manage ongoing messaging and communication channels for the companies enterprise customers to keep them informed of products and important company information
- Develop and maintain relationships with outside marketing, PR and communications agencies
- Develop innovative digital media marketing strategies including search engine optimization, video and social media and email marketing campaigns
- Develop marketing collateral and sales tool like presentations and proposals
Skills:
- 5+ years experience in a B2B SaaS marketing role
- Incredible writing skills. You have a knack for crafting interesting copy
- Experience with online marketing, including content marketing, advertising, SEO, and social media
- A track record of building measurable B2B programs and marketing communications efforts that deliver against business goals
- Strong understanding and experience of working within a SAAS based company
- An ability to drive marketing strategy and execute marketing plans
- Experience of implementing a strategy on an international scale
- Experience running successful multi-channel marketing campaigns
- Solid knowledge of web analytics
- Experience with CRM software (HubSpot and others)
- Leadership skills with the ability to set and prioritize goals
...