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Microsoft is looking to recruit a category Xbox Lead for Central & Eastern Europe region.
Responsibilities
Lead the Xbox Category Management team across Central and Eastern Europe. To grow gaming into the largest consumer business for Microsoft. This leadership role drives the strategy, investment priorities and goals in partnership with the CEE Sales and Channel marketing teams and is part of the CEE leadership team and Xbox EMEA Leadership Team. The role will focus on leading and coaching a team of category managers for CEE while managing the Xbox engagement and being the trusted advisor and key Xbox point of contact for strategic partners (market makers) in CEE.
Tasks:
Win customers at key marketing & sales beats
Plan and execute category sales plans that maximize key market level seasonal selling beats (Back to School, Holiday, Spring) + retailer specific selling beats
Plan and execute world-class product launches aligned to forecast and align channel marketing
Own the Xbox Category components for CEE strategic accounts (market makers) and present the value of Xbox in helping these partners grow their revenues and profitability, and the value this can and will drive for consumers.
Lean into Amazon, Gamestop, MSH and Elkjop as focus accounts to directly impact plans and drive profitable growth
Review and lead the monthly/quarterly Xbox Category ROB, data, reporting and analytics, and MBU/QBU for CEE.
Increase Xbox Purchase Intent with considerers & attract new audiences
Contribute to channel investment plans (in partnership with Channel Sales and Channel Marketing) and priorities based on the Xbox Strategy and priorities including managed retail, telco, breadth retail, online.
Plan & execute strategic partner led demand gen with top retail partners, driving thru the line co-marketing
Drive O&O channel partnering with streamers and amplifying retail integration
Launch new products to engage customers/ retail partners
Support CEE sales teams to build and maintain strong relationships with defined partners.
Understanding deeply strategic partner business models, business objectives and growth plans
Land right assortment by retail partner, executed to WW guidance & planogram
Leverage existing product portfolio to create partner exclusives that gain unit commitment & win share
Plan variants with top accounts/ markets that drive differentiation, gain unit commitment & win share
Ensure device forecast accuracy to 90%+ with channel fill
Partner with CDM to optimize conversion with premium channel execution
Drive always on in store & online marketing that drives growth, earns fans, & optimizes channel footprint
Increase attach thru proximity placement
Land digital execution that is best-in-class utilizing videos, animation, & strong attach tactics
Business results
Land strong consumer promo plans to stay competitive with Sony and Nintendo that drive volume/ premium mix/ win share
Drive sell thru via programs & offers
Lead and actively engage in the Xbox category sales and marketing motions to ensure CEE exceeds all revenue and scorecard topics; when needed drive COE plans
Building and leading a great team
Build and lead a team of high performing people who are passionate and love what they do and have significant impact on the Xbox business
Recruit and attract the best talent from across the company and region
Prioritize people development, diversity and inclusion
Lead a team of 2-4 direct reports
Qualifications:
Experiences Required: Education, Key Experiences, Skills and Knowledge:
Be a skillful leader, able to directly deliver and deliver thru influence of others — both internally at Microsoft and externally thru retail partners.
Be a confident leader, representing your business in front of partners and stakeholders at all levels inside and outside Microsoft.
A successful track record in managing and transforming a consumer category, while meeting sales and profitability targets.
Sharp analytical skills and acumen and can use to review and manage budgets, market data, and deal opportunities.
Experience planning and executing assortment plans, marketing strategies, and activities that drive business results.
Deep experience in consumer electronics industry, gaming industry, retail category management, or like business. Experience with devices sales in consumer channels a plus.
An entrepreneurial spirit, passionate about building businesses, and thrives within a fast-paced environment.
A character that exemplifies Microsoft values including integrity, honesty, openness, personal excellence, constructive self-criticism, and mutual respect. Bachelor’s Degree in Business, Marketing or related field, or related experience. MBA a plus.
