Mars is looking for Website & CRM manager in Pet Nutrition business segment.
You will do:
- Manage Brand stakeholders, agencies and partners to bring to life brand-level owned channel digital initiatives, including annual digital ecosystem strategies, campaigns/activations, pilots and scaling of proven tactics
- Management of brand-level project workstreams for all owned channels. This includes: websites, CRM, own apps, email marketing, SEO, content and personalization, user experience and conversion rate optimization tactics
- Manage hostings/security checks and privacy
- Develop CRM Strategy and ensure deployment
- Successfully implement content strategy as a part of ICP annual process, ensure on-going communication approach
- Own Storage and Asset management process (utilizing selected technology platforms)
- Own the consumer experience of every owned channel touchpoint for our brands, ensuring quality and functionality through routine audits, maintenance and content calendars
- Pilot A/B testings to enhance user experience
- Develop and leverage strong relationships to drive results, with agencies, digital managers, brand teams, Consumer Affairs, C&CM and Digital Technologies
- Monitor KPI benchmarks and provide routine performance and scorecard updates to help brand teams and key stakeholders understand owned channel performance and progress – with the help of analytic
Expecting:
- Higher education (Marketing/Management)
- 3-5 years of owned digital channel experience, preferably within the Consumer Packaged Goods industry
- Experience with Google Analytics, Yandex Metrika
- English - Intermediate+
- Proven functional/technical skills as evidenced by business results in the areas of: website UX, SEO, CRM, content marketing and email marketing
- Proficient in managing complex projects. Well organized, good at prioritization, attentive to details, clear oral and written communicator
Offers:
- Work in international environment
- Competitive Salary
- Extended social package
- Annual bonus
- Sick leave is compensated by the company
- Meal compensation
- Open office environment
- Opportunity to work with team of professionals.