Mars is looking for a Web & Digital Analytics Lead.
What are we looking for:
- A passionate and digital expert in the field of consumer websites analytics and tagging who can lead our CPG branded website analytics strategy and operations
- Expert (5 years+) in websites analytics implementation and tagging with the solutions "Google Analytics" and "Google Tag Manager" - knowledge of Drupal/Acquia analytics and technologies is a plus
- Experience as product manager, business analyst, developer or any other relevant role delivering public facing websites for business brands, ideallyin an international and CPG context
- Experience collaborating and operating in a agile approach (SCRUM, LeSS...)
- Extensive knowledge of digital marketing concepts
- Experience with consumer data platforms such as CRM, CDP, DMP is appreciated
What will be your key responsibilities:
- Develop web measurement strategies to track all marketing efforts in Google Analytics based on Segments needs and goals
- Create and maintain standards in Google Analytics and Google Tag Manager
- Create custom behavior insights at different phases of the customer journey in brand & marketing & ecommerce websites
- Create accurate reports that will be provided to Leadership Team to help make marketing decisions
- Create, configure, and manage all existing and new GTM containers and implement all tags, triggers and variables to capture most relevant website data
- Drive insights from: active users, audiences, bounce rate, session duration, transactions, revenue, conversion, and all other e-commerce insights
- Work with the website development team to ensure proper placement of any new GTM containers
- Design, optimize and create our tagging architecture within Google Analytics 360 and Google Tag Manager
- Ability to identify data quality issues and work to resolve data quality issues
- Research and answer all questions when there are unexpected changes in traffic, revenue, etc. from the different sources
- Create and manage all automated reports that are sent daily using Google Data studio / Microsoft Power BI or similar tools
- Evaluate and recommend data tracking technology that to help support business initiatives
- Track changes in the digital marketing industry that will affect 3rd party tagging and web analytics
- Ability to support the overall web analytics and insights vision, working closely to structure measurement frameworks, KPI’s, and analysis deliverables
What can you expect from Mars:
- Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today
- Best-in-class learning and development support from day one, including access to our in-house Mars University
- An industry competitive salary and benefits package, including company bonus