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Multi-product tech platform Palta is looking for a VP of Product Growth.
Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 50 million monthly active users. Its portfolio includes such successful companies as Flo (global leader in female health), Simple (12m+ downloads, the most popular intermittent fasting app in the US), Zing (personal fitness trainer), and more.
The rapid portfolio growth is fuelled by the recently raised $100 million in a series B round led by VNV Global.
The Role:
Company is looking for the VP of Product-Led Growth to drive growth strategy in the areas of activation, monetization, and retention. It's a strategic role where you will have the ability to shape direction and build the product growth vision.
Responsibilities:
- Own product engagement funnel, from onboarding through to activation and repeat use, find opportunities and deliver value to customers on an ongoing basis
- Drive successful subscriber growth through robust experimentation in pricing, packaging, payments
- Identify and evaluate opportunities for new monetization models that drive meaningful revenue growth
- Create consistent frameworks and metrics, reporting, processes, and measurement systems for growth efforts and experiments
- Partner with UA and the marketing team to drive growth through channel optimization and holistic user flows
- Create an outstanding end-to-end customer experience for both web and mobile users through rapid, iterative testing
- Own experimentation stack, tooling, and modeling and evangelize it within the group
- Build and mentor a brilliant product growth team with a high sense of ownership and a culture of getting stuff done
What drives success for this role:
- Full ownership of product growth from strategy to execution
- 8+ years in a start-up, predominantly in the mobile app space
- 4+ years experience in managing and mentoring high-performance growth teams
- Able to have sleeves rolled up attitude, but has also seen a significant scale of impact in their previous experience
- Proven track record in mobile user activation and monetization, with extensive know-how in pricing, bundling, tiering, and subscription models
- Advanced knowledge of experimentation stack, Amplitude and Looker is a bonus
- Data-driven decision maker with significant experience running A/B tests
- Great people management skills, ability to build processes and influence cross-functionally
- Resourceful, optimistic, tenacious, confident, and full of energy
- Self-starter, forward-thinking, innovative, and agile. Comfortable taking on a high level of responsibility, and driving continuous improvement
- Ambitious, results-driven with a bias to action. You have a can-do-more approach, a passion to make an impact and exceed your goals
- Adaptable and flexible. Feel comfortable being thrown into a largely ambiguous environment
What company offers:
- An honest, open culture that emphasizes feedback because company understands this is the only way to truly grow, both individually and collectively
- Top of the market salary and meaningful equity. Company will make an ambitious offer tailored to each person
- Assistance with relocation to UK or EU
- Work-life balance to suit everyone: flexible working hours, loyal sick leave policy
- An annual learning budget
- Plus other local benefits