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A service for freelancers Tispr is seeking a VP of Growth to help to strategize, execute and grow presence among freelancers.
Responsibilities
Develop and execute a company-wide growth strategy encompassing customer’s acquisition and retention
Own achievement of weekly and monthly KPIs
Work cross-functionally with engineering, design, analytics, product management and marketing to design and execute growth initiatives
Optimize creative and product offerings to our target segments.
Track conversion rates and measure progress against goals, eliminate bottlenecks, improve processes, and introduce creative ideas and solutions that are quickly tested and evaluated
Develop and drive lifecycle retention program
Develop auxiliary strategies and plans to drive near-term new subscriber acquisition while building a foundation for healthy growth in the future.
Analyze user behavior and campaign metrics to increase performance across the entire funnel
Required Skills
Develop and oversee SEO strategy to drive high-quality organic traffic
Utilize SEO-research and brand identity to manage content strategies
Experience scaling customer acquisition, activation, and retention while limiting costs and maximizing lifetime value
Experience of successfully growing SaaS platform
Fluent in the full spectrum of acquisition channels: own, earned and paid
Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies
Strong digital analytics skills including experience with Google Analytics and Google Tag Manager to work through data to find opportunities and actionable insights
Strong track record of effective collaboration with creative/brand marketing and product management teams
Strong planning, organizational, project management along with excellent interpersonal written/oral communication and presentation skills.
Nimble, and able to balance various complex projects running simultaneously.
Ability to work in the different departments.
Self-motivated, proactive, deadline-oriented.
Excellent writing skills and ability to present ideas clearly.
Bonus Points
Start up experience
Project management training and experience
Experience managing a distributed team
Experience with Data Studio and Mixpanel
Proficiency in Russian language
Education And Experience Requirements
10+ years of experience in SEO/Marketing with a deep focus on performance-based growth marketing
5+ years in managerial role.
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