Summary:
Project Senior role (temporary contract) , which contains the full launch of the new product and digital part.
Responsibilities:
Lead long-term (24+ months) strategy and innovation pipeline development in line with Business objectives;
Oversee brand standards implementation in the areas of product, packaging, price, communication and recommend actions while needed;
Oversee annual brand plans creation and implementation in line with the Brand Strategy;
Create and Manage expenditure budget to deliver on the brand objectives;
Allocate resources and schedule marketing and advertising activities according to the importance of each brand in the organization’s overall marketing strategy;
Analyze category information (consumer research, retails audit) and recommend opportunities;
Maintenance of digital brand assets (web-site, social groups, you tube channel);
Local strategy development for Digital channel;
Ensure effective collaboration with supportive functions i.e. Supply Chain, Finance, Legal and cross-functional teams within EMEA region;
Brand health monitoring (including competitors);
Make financial analysis of promo and digital activities;
Interaction with creative department within the agency;
POSM design development
Academic Background — Relevant to marketing
Length of previous experience — 5 years in Marketing
Should be knowledgeable about:
Digital experience will be a plus
Project Management experience
P&L management, 4P management and control,
Ability to work effectively with brands of diverse target audience’s profiles, Consumer oriented,
Analytical skills and Creative mind-set,
Ability to build successful working relations with cross-functional teams.