Who is Mastercard?
We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Vice President, Marketing, HGEM
Overview
• Responsible for multiple marketing disciplines
• Positions matched to this job family are typically found at the division level
Responsibilities
• Sets local Marketing strategies, including advertising, promotions, sponsorships, market research, etc., to align with business priorities and deliver against company objectives
• Initiates and leads projects on behalf of several countries, including own country, balancing needs of stakeholders, managing multiple work streams, and overseeing the planning and budgeting process
• Makes decisions and adjustments based on results of program performance measurement and evaluation
• Provides direction to MasterCard marketing staff or agency staff on the design/development of promotional marketing materials, including print, electronic, direct mail and call center promotions
• Accountable for local Marketing budget and ensuring that all campaigns, programs, and activities are within allocated budget
• Supervises several groups/teams, ensures compliance to goal setting and performance appraisal processes, coaches and develops employees as an organizational resource
Experiences
• Proven track record of establishing integrated marketing plans across multiple countries/markets that leverage synergies between marketing channels and deliver results
• Proven ability in building and strengthening collaborative relationships with global Marketing counterparts and representing the voice of the local market
• Significant experience and proven success in one or more marketing families, with extensive additional experience in three or more marketing families, including B2B or Consumer Marketing
• Experience in supervising and coaching marketing teams and establishing effective processes/standards
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.