PEPSICO is seeking a Value Realization Sr Director of Commercial to power up the team.
Job Description
PepsiCo Data & Analytics provides end-to-end products that focus on having the right data and insights at the right time and accessible for the right people and processes across the globe. We view these assets as a unique competitive advantage to delight our consumers and create a catalyst for a PepsiCo data-driven culture. The Value Realization team will create the next generation of business value as the connection between global leaders and the PepsiCo Data & Analytics organization. We will achieve this by driving desired business outcomes across the value chain with consistent processes to track, measure, and optimize the value of our Data & Analytics portfolio.
The Commercial space encompasses Sales, Go-To-Market, Omni-Channel Commerce, and Digital Marketing within Value Realization and is a critical enabler of PepsiCo’s overall value chain. This function seeks to serve Commercial global partners with right-sized Data & Analytics solutions based on their state of business maturity. The Commercial team will discover where value drivers are shared across sectors and markets, while providing businesses intelligence to accelerate market/BU capabilities. Commercial value realization will help our PepsiCo partners unlock the best opportunities to lift, adapt, and scale solutions to solve unique business challenges and optimize overall PepsiCo operations that focus on our external customers and consumers.
Accountabilities
Define global value realization strategy for Commercial capability as it relates to Data & Analytics discovery, business maturity assessments, KPI definition, monitoring, measuring, and roadmap creation.
Support core business processes across sector Sales Transformation efforts by collaborating with business leaders and providing the right Data & Analytics services using Agile principles.
Provide vision and clarity to design modern Sales/GTM/Commerce/Digital Marketing D&A solutions to deliver state of the art capabilities at the speed of business, while being cost effective and working collaboratively across teams.
Build Data & Analytics strategic operating plans in alignment with global business imperatives.
Identify and drive Commercial initiatives that enable growth, productivity and transformational optimization for sectors and markets.
Own and drive tactical market-level use cases to shape larger strategic value creation plays.
Build use cases for businesses where topline organic growth and scale has slowed and mid-P&L efficiencies become the greatest strategic unlock.
Create use cases for businesses that have implemented their initial approach and derive incremental growth through scale.
Build reusable D&A solutions by utilizing knowledge of salesforce integrations and microservices that can be leveraged by our global organization.
Design D&A solutions for interoperability and align business stakeholders to drive common processes/solutions, while identifying business process improvements.
Mobilize a team of functional experts with a mix of internal and external expertise to execute programs that sustain operations while delivering the projected value of business investments.
Partner across the internal PepsiCo Data & Analytics team to share demand shaping priorities, value management progress and value realization results.
Qualifications/Requirements
Bachelor’s Degree in Information Technology, Computer Science, MIS, or Business; Master’s Degree a plus
Ideally 12 years of related experience
5+ years of Sales/GTM/Commerce/Digital Marketing experience driving transformation and optimization across functional areas
5+ years’ experience in CPG or Retail Industry experience
5+ Broad Industry knowledge and thought leadership with Sales/eCommerce experience
Seasoned leadership skills defining solutions and leading teams to create D&A solutions at scale in a corporate environment comparable to PepsiCo
Wide breadth of IT experience in all stages of commerce engagements including marketing content strategy (CMS/CMR), experience management and conversion
Ability to manage employees and vendor resources across multiple geographies
Excellent collaboration and negotiation skills to support Sr. Leaders with defining relevant Data & Analytics POCs and roadmaps
Confident, makes decisions and inspires confidence in the teams he/she is accountable for providing direction
Strategic thinker, can easily define long-term plans and rapidly translate into action
Ability to manage by influencing in a complex matrix environment
Effectively communicates complex Data & Analytics concepts and solutions to Sr. Leaders
Understands and keeps current with emerging technologies and trends and finds innovative ways to apply these to our business
Inspires and builds the next generation of PepsiCo leaders, leveraging a desire to create a diverse team of talent.
