Вакансия на удаленке.
В IT-компанию Social Discovery Group требуется User Acquisition Lead.
Social Discovery Group is the world's largest group of social discovery companies which unites more than 50 brands, an investment fund and a venture studio. For more than 20 years company has been creating premium international dating services and in SDG Lab it develops and tests new products with a focus on video streaming, AI technologies, entertainment, and game mechanics.
Company is looking for a highly motivated and skilled UA Marketing Lead for Investment Product.
Responsibilities:
- Developing and executing user acquisition strategies to drive growth and improve user engagement for our mobile app with the main focus on Google, TikTok and etc.
- Managing work on the purchase of traffic, the introduction of advertising and A / B testing of creatives on channels
- Working closely with cross-functional teams, including Product, Analytics, Design, Creative and Engineering to optimize user acquisition campaigns and ensure the highest possible ROI
- Tracking campaign performance indicators and assessing their success by KPI
- Analysis of trends and insights, as well as subsequent optimization to meet KPIs: scaling successful channels and searching for growth points
- Actively contribute to team discussions, initiatives and knowledge sharing
Requirements:
- 3+ years of relevant experience in performance marketing for mobile apps working with Google Ads, TikTok and other platforms
- Proficiency in marketing analytics tools and platforms: Google Analytics, Appsflyer, Adjust, or Kochava to track user acquisition campaigns' performance, analyze data, and make data-driven decisions
- Knowledge of digital marketing channels, including social media, search, display, and programmatic advertising
- Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio
- Expertise in campaign optimization and A/B testing
- Understanding of ASO and CRO best practices, knowledge of SEO
- Strong project management and communication skills
- Understanding of international marketing: ability to manage campaigns across multiple countries and languages, navigate cultural nuances, and adapt campaigns to local markets' specificities
What does company offer:
- Remote opportunity to work full time
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
- Bonuses up to $5000 for recommending successful applicants for positions in the company
- Full payment for professional training, international conferences and meetings
- Corporate discount for English lessons
- Health benefits. If you are not eligible for Corporate Medical Insurance, the company will compensate up to $1000 gross per year per employee according to the paychecks. This can be spent on self-purchase of health insurance, or on doctor’s fees for yourself and close relatives (spouse, children)
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in the locations where it has offices or co-working. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.