Международный дейтинг-сервис Bumble в поиске Ukraine Brand Marketing Manager-а.
As a Brand Manager, you will be based in our Moscow or London office and you will report to the Brand Marketing Director. You will be a strategic marketer, with a deep understanding of the Ukrainian market and its cultural, social and political landscape. You will work with the global hub and local team to adapt and develop game-changing campaigns, bringing relevant partnerships, activations and experiences that play into our brand values and connect with our consumers utilising the full paid, earned and owned suite.
You will join a growing cross-functional team that leverages the vast resources of our global network; we are looking for a dynamic innovator to protect and grow our position in Ukraine.
Tasks
-
Adapt, create and execute a 360 marketing strategy to drive growth and retention and ensure unique brand positioning
-
Lead execution of go-to market strategy developed jointly with with global and local teams, in Ukraine to support Badoo’s position
-
Manage and allocate marketing budget across Integrated Brand marketing channels and performance channels - proven media knowledge
-
Devise and deliver hard working media campaigns that will earn coverage
-
Manage content development for social and paid campaigns
-
Identify & execute on brand partnerships to strengthen brand positioning and ensure inclusive brand positioning by engaging with relevant influencers
-
Leverage data and analytics in strategic decisions by building a marketing plan against specific growth and brand OKR goals
-
Manage network of agency partners, setting objectives/goals
-
Problem solve and strategise to deliver against goals/ key OKRs
-
Manage strategy, implementation, and optimisation of on-brand strategic partnerships
-
Facilitate user research to inform marketing strategy
Skills
-
3+ years relevant marketing experience, preferably in a fast paced environment
-
A track record as a marketing and communications executive, developing and executing integrated plans for a disruptive, digital-first brand in the Ukrainian market
-
Ability to operate effectively in both English and Ukrainian languages
-
Ability to collaborate cross-functionally with other Badoo markets
-
Experience of working in an integrated global team
-
Proactive approach and ability to take initiative, leveraging and learning from successes of other Badoo markets
-
Strong communicator and relationship builder, with existing deep knowledge of valuable in-market contacts
-
Proven ability to create paid campaigns that drive earned coverage
You
-
You are passionate about the Badoo brand vision and values
-
You are a creative problem solver, with the ability to think quickly
-
You are able to work both collaboratively and independently and support your team
-
You are unafraid to provoke and surprise
-
You are analytical and data-driven and have the ability to measure success and impact of marketing strategies.