LEGO is looking for a Trade Marketing Manager.
In your new role you will be a part of dynamic and high-performing marketing organization, responsible for brand development in one of the key distribution channels, driving demand and growing active consumer base across brand, trade and digital marketing from planning and executional perspective. Trade Marketing Manager role is key and instrumental in driving Shopper agenda within toy specialist channel.
Core Responsibilities:
• Contribute to strategies for Toy Specialists accounts to make LEGO brand a first choice for Shoppers in Russia and CIS across the respective channel
• Drive the Shopper agenda for the channel
• Be curious about latest shopper marketing trends and bring new ideas and solutions on board for successful execution of TM strategy
• Ensure strong collaboration with KAM and Field Sales teams to drive excellence in planning and execution
• Manage Trade marketing budget for entrusted channels, striving for maximum effectiveness and with “more for less” mentality
• Manage production and creative vendors
Do you have what it takes?
• Bachelor´s Degree (within Business or Marketing preferred)
• Experience within Brand/Trade marketing and/or Sales, ideally from one or more Love brands with strong D2C pillar (at least 3-5 years), experience as a retail marketing manager is a plus
• Strong understanding of Customer Value Proposition & Shopper needs and behaviour
• Well-developed communication, networking and interpersonal skills
• A strong collaborator across subject areas and hierarchies to effectively steer a wide range of internal and external partners
• Self-motivated and highly driven for result with a can-do mentality, ability to drive others for success
• Fluent English & Russian language knowledge.
