А global healthcare leader Abbott is seeking a strong Trade Marketing Category Lead.
Primary job function
Development of trade marketing strategy and tactics to the marketing, SF and KAM teams.
Developing activation plan in retail, targets and KPI for SF, KAM
Approving financials KPI for all activations and Trade marketing programs.
Core job responsibilities
Providing best in class launches support (building the DI and relevant plan for plan achievement)
Forecasting of demand, plan and provide tracking of launch execution)
Ownership of sufficient promotion plan across Russia
Providing the competitor analysis to internal stakeholders
Insights hunt and understanding of the switch potential, which leads to action plan
Driving the innovation and leadership at point of sales
Providing executional excellence at the point of sales via regular feedback collection and field
Providing report on plan/fact of the activities
Preparation slide decks for reviews with in-depth analysis of current retail situation, forecasts, gaps and gaps mitigation
Verification of forecast, input on trade promotion, PhCh Plan achievement
Bottom-up forecast development SO => Stock => INMKT
Develop Category and Shopper strategies to assist shopper with integrated solutions in support of key business building initiatives.
Expert in Analysis of Retailer Point of Sales data as well as syndicated data sources complimentary to sales, leading to insights and business recommendations.
Develop strong working relationship with Key account management team and other cross functional partners
Market trends and consumer insight hunting. Responsibility for plan achievement by brand, by BU
Supervising cross functional teams (KAM, Trade SF, BU, SF, BM, Distribution, Supply).
Training required
Experience in Trade marketing 3+ years in big multinational company
Stakeholder management
Fluency in English, efficient Computer Skills
Strong project management skills with the ability to prioritize assignments.
