Adidas is searching for a Social strategy and community management leading specialist.
Responsibilities:
Lead adidas Originals digital publishing strategy across owned & partners (influencers) channels and paid social according to global & local Originals category calendar
Ensure best in class consumer journey by connecting social media experiences to adidas digital platforms
Content guidance: Drive local content production & global content localization to support adidas Originals digital publishing strategy and global brand and category calendars
Collaboration: Support the creation of annual plans with key partners across EIM, Sports Marketing and adidas Originals Brand Communication teams to support wider business goals
Provide guidance to creative, production and media agencies, social platform partners, and other external partners to realize the global digital publishing strategy, and global brand and category calendars
Manage adidas Originals’ social community and work with your team and Customer Service to ensure the best possible consumer experience and moderation on any social media touch point (IG and VK)
Support end to end campaign planning, target setting, optimization, and execution across social media in partnership with internal teams such as eCommerce and digital brand activation to achieve business goals
Collaborate with Newsroom global colleagues to maximize the publishing mix for all campaigns across owned, earned and paid channels
Ensure all campaigns and content are fully optimized to support measurement and advanced analytics efforts
Document workflow
Main Requirements:
University degree
Upper Intermediate level of English
Minimum +3 years of experience working with social media channels inhouse / creative or digital agencies
Advanced experience with all major social media networks: Facebook / Instagram, Google / YouTube, VK, Tik Tok, Telegram, etc
High understanding of owned channel and paid social landscape
Keen understanding of the publishing mix: owned, earned and paid
Project management
Understanding of the Editorial process
Copywriting skills
Presentation and organizational skills
Excellent interpersonal / communication skills and strategic thinking
Important for the company:
Broad understanding of and passion for the fashion / entertainment industry & trends, sneakerhead and streetwear culture (are you Highsnobiety subscriber?)
Naturally curious and motivated by the ever-changing world of digital and mobile
On the edge of new social media trends, technologies, platforms (are you already in Clubhouse app?)
Degree in Communications school (MADS, IKRA, FARM) as a plus
Working with fashion / streetwear brands as a plus
The company offers:
Possibility of development in world-wide international company
Competitive salary
Work with highly professional and friendly team
Flexible work-day start
Corporate rates for fitness club in our office
Corporate discount for our products
Corporate discount for english classes
Partial meal coverage
Corporate trainings
Office: Free corporate transportation (from Ulitsa 1905 goda or Krylatskoe metro stations)
Free parking.
