Red Bull is looking for a Social Opinion Leader Manager.
All the responsibilities:
- Social opinion leader program strategy
- Research relevant industry experts, competitors, target audience and users. Keep abreast of emerging trends, technologies, and influencers.
- Identify and establish a strong portfolio of key influencers to work in long term basis on various projects and programs within the World of Red Bull and secure perfect communication about the brand and the product.
- Ensures the SOL program performance is best in class in terms of influencers’ experience, performance and delivers against business objectives.
- Social opinion leader activities management
- Brainstorm new, creative approaches to influencer campaigns and their unique Red Bull experience.
- Effectively manage campaigns to a high standard, communicating with social influencers and platform partners, as well as internal communications, i.e. with the Creative, Content & Digital, and Paid Media teams.
- Establish a rich network in the fields to be aware of new upcoming trends and movements.
- Quality control and return on investment
- Evaluating the results and outcome/impact of all activities. Documenting all activities in comprehensive way and create case studies where applicable.
- Surveying the proper appearance of Red Bull in all areas of entertainment / sport & fitness / culture and business. Ensuring a qualitative approach and evaluation of all opinion leader activities.
- Budget responsibility of the total national SOL Marketing budget.
- People and knowledge management
- Coach and educate the Field Marketing, Sport & Culture teams. Secure the top-quality implementation of the SOL program in the field. Guide and motivate the team for delivering innovative projects.
- Work closely with Communications and Brand department in constant alignment on all key measurements and activities. Identifies Best Practice examples and develops case studies in combination with Red Bull International for the field.
Your areas of knowledge and expertise:
- Proven work experience within social media, expertise in managing multiple social media platforms.
- Proven experience in planning and managing social media and influencer campaigns and longer-term strategies.
- Ability to deliver creative content ideas.
- Creative and innovative mind set, open for new things.
- Ability to grasp future trends in digital technologies and act proactively.
- University degree.
- Russian - native English - fluent.
- Travel up to 10%.