Mars is looking for Social Media and Online Reputation Manager in Pet Nutrition business segment. You will be responsible for developing engagement & 1×1 communication strategies, planning, executing, and optimizing all social media campaigns inclusive of influencer activations.
You will do:
Develop and implement a plan that outlines audience/partner level strategies (inclusive of influencer), goals, and objectives. Develop a course of action, execute, assess the results, execute in flight optimization, and evaluate the outcomes.
Partner with brand teams to lead the execution of “best in class” content that is fit for platform against each of the social media activation partners (i.e. VK, OK, Facebook, Instagram, Tik Tok …etc.).
Partner with social media and PR agencies to lead organic social media strategy and communities management execution- inclusive of monitoring the brand’s social media presence and ensure that the execution is valuable and engaging for consumers.
Develop online reputation management strategy 2023 and ensure right execution.
Evaluate comments, ratings and reviews with special focus in Dcom, measure activity and analyze traffic patterns, activity levels and how well social media messages are received. Provide feedback to brand team and marketing leadership and make recommendations for improvements.
Research & develop insights around existing and emerging social media platforms, influencers, competitive brands, and trends to assist in the development of brand campaigns.
Monitor trends and competitive landscape. Coordinate with the brand teams to research, identify, analyze, and execute new business initiatives.
The company expects:
Higher education.
3-5 years of prior experience within social and influencer marketing activation and social performance analytics.
Proven expertise within social campaign activation 3+ years and marketing communications via business results.
High analytics skills, project management skills and presentation skills.
English – Upper-Intermediate+ level.
The company offers:
Work in international environment.
Competitive Salary.
Extended social package.
Annual bonus.
Sick leave is compensated by the company.
Meal compensation.
Open office environment.
Opportunity to work with team of professionals.
