L’Oréal is looking for a Social Brand Manager Garnier. In charge of Brand visibility and content strategy in social media channels (owned and earned).
Main responsibilities:
- Social Content (including part of IMC):
- Content calendar development with SMM agency
- DMI content adaptation
- Local content production with SMM agency, influencers, experts
- Develop social assists for retailers with On-line BM
- Create organic campaigns posts and amplify paid media with Digital Manager
- Influencers & press(partly) management:
- Analyze and Identify influencers (profiles, bots, intersection)
- Own relationship with influencers (IMC and always on)
- Creative seeding's and events with bloggers
- Budget management for Influencers part
- Beauty plans sendings
- Press releases
- Ratings and Reviews management:
- Generate product reviews and contribute to improvement of share of category mentions and engagement versus competitors
- Submit products for ratings/reviews
- Community moderation and Consumer Care support with SMM agency/ Consumer Care dept
Critical competencies:
- Strong negotiation skills, good communication
- SM active engagement follows all trendsetters and raising stars
- Perfection taste in content