Mars is searching for a Shopper Marketing Leader.
You will:
Develop and execute the assigned segment activity plan which delivers the short- and long-term brand portfolio aspirations, drives optimal physical availability, engages the shopper and drives conversion.
Lead and own the execution of all activities across the segment and throughout the shopper journey, from idea generation to execution, driving post launch reviews are conduced and insights are used to continuously improve future plans.
Ensure activation plans and instore communications are aligned to brand strategy and guidelines, maximizing Mars’ brand distinctive assets.
Partner with Shopper Marketing agencies to develop below the line creatives which can be tailored to meet all channel and customer requirements.
Ensure activity plans are aligned across Sales & CBU’s and brought into the S&OP+ process where appropriate ensuring activity trade-offs are made where appropriate to meet wider business objectives.
Lead assigned segment Activity Task Groups and day-to-day management of the QuEST system to ensure that critical milestones and success factors are achieved, and any risks are identified, escalated and resolved via the appropriate process.
Build effective and collaborative relationships with CBU’s, Customer Activation and Sales to ensure the voice of the customer and shopper is represented and considered in the early development phases of marketing and activity plans to drive stronger execution and mutual growth.
Drive effectiveness and efficiency of below the line spends to ensure optimal and mutual ROI for the retailer and Mars.
The company expects:
Higher education.
At least 5 years of experience in international FMCG companies.
Experience in areas such as Customer Management, Marketing and Category Leadership.
Upper-Intermediate English (spoken and written).
Good interpersonal skills and proven ability to develop long term, effective and influential business relationships with multiple stakeholders.
The company offers:
Competitive salary.
Annual bonus.
Medical insurance.
100% sick leave compensation.
Flexible working hours.
Additional paid vacation if you work more than 5 years.
Great educational program that you form by yourself.
