В группу иностранных финансовых компаний ищут Сhief marketing officer.
Key responsibilities:
- Development and implementation of marketing strategies for financial products for business clients
- Promotion of products and brands of the payment system and other financial services, demand generation
- Launch of advertising channels
- Management and control of the implementation of all types of promotion, control of key metrics: ROI, ARPPU, LTV, revenue, etc.
- Ensuring an effective sales funnel in acquisition channels, analyzing the effectiveness of channels, controlling conversion rates, optimization of marketing strategies
- Comprehensive work to increase brand awareness. Formation of a positive image, management of reputation risks (SERM and Online brand protection)
- Analysis of the target audience, research, market research and competitors
- Marketing budget management
- Segmentation of clients and construction of the work process
Required Skills:
- Understand unit economics
- Strong expertise in analytics
- Strategic thinking in the field of marketing and building relationships with clients, partners, colleagues
- Know how to analyze dynamics of sales and manage the forecast of sales development
- Deep knowledge of analytics for monitoring client's behavior
Education/experience:
- Graduate / Postgraduate degree
- English level not lower than С1
- Experience in marketing management of IT / e-commerce / finance / fintech-products
- Successful experience in managing and evaluating the effectiveness of traffic acquisition channels (SEO, context ads, retargeting, programmatic, display, etc.)
- Experience in bringing new products to competitive markets
- Experience of work with international products and their promotion on foreign markets
Required Skills:
- Understand unit economics
- Strong expertise in analytics
- Strategic thinking in the field of marketing and building relationships with clients, partners, colleagues
- Know how to analyze the dynamics of sales and manage the forecast of sales development
- Deep knowledge of analytics for monitoring client's behavior
Conditions:
- Full-time employment. Working hours: 9:00 - 18:00 GMT+3 (Monday-Friday)
- Competitive salary
- Probation period 3 months
- Casual work attire
- International work environment, challenging and unique business problems
- Possibility for relocation (Hong Kong, Kiev, London, Moscow)
- Reporting directly to CEO and Shareholders
- Office space in Moscow of Dubai. Computer and necessary software provided
- Paid annual leave 28 calendar days
Отклик на вакансию через Телеграм: https://t.me/accounts_sterling