LEGO is looking for a Senior Trade Marketing Manager.
Your core responsibilities will be:
Develop and roll out strategies for lower Marketing funnel to make LEGO #1 choice for Shoppers in Russia and CIS across purchasing channels
Drive Shopper agenda in Russian organisation
Lead the Team of 3 Trade marketing SMEs + provide direction to eCommerce marketing expert
Ensure strong interface with KAM and FS Teams to drive excellence in execution and secure #1 LEGO SOV in toy category instore and online
Drive Store of the Future project
Manage Trade marketing funds, striving for maximum effectiveness and with “more for less” mindset
Vendor management for TM area
Lead capability programme for own team together with eCom team to ensure organisation is future-proof
What it takes:
Leadership experience
Experience within Brand, Trade / Shopper Marketing and/or Sales, ideally from one or more FMCG companies
Strong understanding of Customer Value Proposition and Shopper needs and behaviour
Proven track record of driving Shopper marketing initiatives from strategy to execution
Ability to translate insights into action
Understanding and genuine interest for eCommerce and the opportunity within the channel shift
Strong stakeholder manager with ability to build relations and impact key stakeholders to ensure that all are working towards the same goal
Strong communication and presentation skills
Self-motivated and highly driven for result with a can-do mentality, ability to drive others for success
Future thinking – ability to anticipate trends and ability translate them into pilots and adjust towards them bringing it to life.
