ivi is looking for a Senior Strategic Marketing Manager.
Job description:
Marketing strategy development and implementation;
Marketing activities planning and budgeting on a year / quarter basis. Ensuring KPIs are achieved with allocated budget;
Research and strategy development on target customer segments, adjacent users;
Ensuring alignment and adjustment where appropriate long-term company strategy, with a focus on marketing;
Building end-to-end analytics to monitor and optimize all marketing KPIs and metrics: Ongoing optimization and final results evaluation;
Leading marketing strategy and programs with the focus on acquiring and retaining new customers through the management of all online and offline marketing programs and deep analytics;
Trend identification, marketing campaign research and analytics;
Developing and implementing customer-bringing strategies: brand audits of the company’s advertising tools based on close cooperation with CMO/ Advertising agencies.
Requirements:
Work experience: 5+ years within strategic marketing department of a corporation, consulting firm or similar;
Strong skills of strategic marketing planning and communications (from business to communications task), i.e. deep understanding of communications strategy and ability to translate it into a project plan;
Comprehensive knowledge of tools and methodologies in market research, consumer behavior, sales analytics and marketing;
Proven skills of in-depth marketing project work, understanding fundamentals of media planning.
Working conditions:
Clearance according to the Labor Code of the Russian Federation, white salary (discussed individually with a successful candidate), salary + KPI;
Insurance with dentistry after a trial period (3 months);
An opportunity to work in a dynamically developing market;
A young, active and friendly team;
Real prospects for professional and career development;
Convenient modern office 5 minutes from the station Dmitrovskaya.
