Yum! Brands is looking for a Senior Product Marketing Manager who will develop and implement marketing strategy for dedicated groups of products to deliver a significant impact on KFC Russia growth plan.
The company needs a person who:
Has university degree and strong academic credentials. Professionals with 3+ years of experience are welcome to apply
Has specific hands on experience in product marketing management and | or brand work (any industry)
Is excellent in cognitive thought and problem solving
Has strong interpersonal and communication skills
Has challenging mindset
Is enthusiastic about new challenges and living in a fast-changing business environment
Has a good command of spoken and written English
Responsibilities:
Marketing Planning
Identify consumers’ needs and provide inputs to New Product Development team to design the right products and packaging to win with Russian consumers
Leverage consumer researches results to develop qualified brand concepts, benefit and claim that is to address consumers’ unmet needs
Drive virtual team (new product and operations) to develop initiatives to the stage of test launch and commercial launch
Partners Initiatives Business Management
Set and deliver product categories business targets
Be responsible for the sales and business impact of dedicated product categories in the portfolio
Go-to-market Planning and Execution
Lead marketing virtual team to develop communication strategy for new product launches and ‘heroes’ of promo calendar
Be responsible for the products’ effective communication throughout multiple touch points – both out of store and in-store
Be the leader of product category for effective leverage among internal teams – supply chain, finance, demand planning, sales| operations
Has to make reports and present strategies to diverse audiences.
