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В американскую корпорацию Automattic (WordPress, Tumblr) требуется Senior Product Marketing Manager of Top Customers (WooCommerce).
As a part of the Woo Marketing team and a key contributor to company`s large business approach, you will understand the needs of company`s high growth, high volume customers, anticipate their future eCommerce directions, and market products that can drive major results for them. You will define and prioritize work that contributes to cross-functional goals across segment acquisition, growth, satisfaction, and retention.
Primary responsibilities:
- Collaborate closely with leaders across Sales, Business Development, Customer Success, and Partnerships. Set ambitious goals and outline a marketing strategy that will help the team achieve them. Participate in annual and quarterly planning; articulate how you will use your Product Marketing skills to contribute; lead execution with the appropriate measures and checkpoints
- Drive campaigns and produce marketing collateral. Write and guide company`s narrative with key customers; create content to attract prospective customers; help define the strategy to compel current customers to adopt more WooCommerce products. Manage production with agencies and contractors as needed. Co-market with Automattic’s VIP Marketing team on the right prospects
- Develop case studies and proof points. Help current and prospective customers see their growth path with Woo, using case studies, thought leadership, aggregate data, and research to underline the right proof points. Produce a robust library of marketing tools to bolster online properties and for Sales and Customer Success teams to draw from
- Advance company`s customer understanding. Leverage qualitative and quantitative research, outreach, and community events to ensure company stays on top shifting or emerging preferences. Demonstrate a compelling perspective on where the market is headed and how company can preemptively meet top customers’ needs. Surface insights in marketing strategy and cross-functional decision-making
- Stay ahead of competitors. Keep an eye on what competitors are doing for their top customers – and help company ensure marketing stays fresh and relevant
You have:
- 5+ years of experience in technology companies, with 2+ years in a large customer or enterprise product marketing role. Preference for experience in eCommerce
- Experience developing enterprise communications strategy. Crafting messaging frameworks, sales training presentations, and customer one-pagers should feel natural for you. An understanding of sales support and effective lead generation tactics are also helpful
- Strong project management and organizational skills. Capable of balancing multiple projects and goals. Detail orientation where it matters
- A proactive nature. Lay out plans that others are eager to follow
- A bias toward collaboration! Excitement to share your expertise with the team shows up in attention, diligence, and communication