В международную фармкомпанию AstraZeneca требуется Senior Product Manager (Rare Diseases).
The position of Senior Product Manager has been created with the following objectives:
- To manage all marketing activities of assigned product to support company objectives
- To conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks
- To incorporate results of analysis into product strategy
- To ensure successful implementation of strategy and monitor achievement of targets & objectives for assigned product
According to the given tasks performs the following duties:
- Leads development of brand strategy and marketing plans for assigned brand
- Leads the Long Range Planning & rolling sales/operations forecasts for assigned brand
- Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products
- Works closely with direct-to-consumer and managed markets teams to ensure successful positioning
- Works closely with sales leaders to identify opportunities/issues
- Participates in development of training for field/customer service personnel on brand information
- Liaises with internal departments and external agencies to ensure full communication and success of marketing plans
- Contributes to creativity of product packaging, presentation and promotional activities
- Designs, implements and evaluates marketing activities of AZ brands
- Reviews marketing programs and implements program changes
- Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats
- Meet AZ expectations for quality and compliance with internal policies, codes and procedures and relevant external Codes of Conduct and Legislation
Qualifications:
- Bachelor’s \Master’s Degree
- 3-6 years of pharmaceutical ma exper
- Marketing experience, in state and market segments
- New product launch promotions
- Experience developing a strategy and executing on that strategy
- Experience managing complex projects
- Understanding of the development and commercialization of pharmaceutical products in Russia
- Understanding of the Russian Healthcare environment
- English – min Upper-intermediate