В фармкомпанию TEVA требуется Senior Product Manager OTC.
Responsibilities:
- Creates marketing strategy and manage its implementation through all related activities to deliver business results such as market share growth and ongoing NS and OP targets.
- Leads brand forecasting process in line with corporate schedule, work with Demand Planners to ensure proper long term forecast with appropriate forecast accuracy.
- Drives consumer understanding and insights to strengthen brand communication.
- Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs.
- ATL & BTL materials development from the scratch
- Preparation and execution of new product launch, tracking against KPIs.
- Develops and implements plan to build relationship with key customers (HCP and pharmacists)
- Manages the process of package development / changing
- Cross-communication and collaboration with different departments, incl. trade-marketing, sales force, KAM, etc.
Requirements:
- University degree
- 3+ years of successful OTC marketing experience within leading pharmaceutical companies
- Result driven strategic thinker with perfect collaborative and influencing skills
- Experience of local communication development
- Experience of communication with HCPs (doctors and pharmacists)
- Launch excellence track of success
- Open minded, analytical thinking
- Good time management and capability to handle set of complex projects at the same time
- English – upper-intermediate level (written and oral).