AstraZeneca is searching for a Senior Product Manager (Oncology).
The position of Senior Product Manager has been created with the following objectives:
- To manage all marketing activities of assigned product to support company objectives.
- To conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks.
- To incorporate results of analysis into product strategy.
- To ensure successful implementation of strategy and monitor achievement of targets & objectives for assigned product.
According to the given tasks performs the following duties:
- Leads development of brand strategy and marketing plans for assigned brand.
- Leads the Long Range Planning & rolling sales/operations forecasts for assigned brand.
- Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products.
- Works closely with direct-to-consumer and managed markets teams to ensure successful positioning.
- Works closely with sales leaders to identify opportunities/issues.
- Participates in development of training for field/customer service personnel on brand information.
- Liaises with internal departments and external agencies to ensure full communication and success of marketing plans.
- Contributes to creativity of product packaging, presentation and promotional activities.
- Designs, implements and evaluates marketing activities of AZ brands.
- Reviews marketing programs and implements program changes.
- Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
- Meet AZ expectations for quality and compliance with internal policies, codes and procedures and relevant external Codes of Conduct and Legislation.
Qualifications:
- Bachelor’s / Master’s Degree.
- 4-6 years of pharmaceutical marketing experience, preferable in Oncology and state market segment.
- New product launch promotions experience (optional).
- Experience developing a strategy and executing on that strategy.
- Experience managing complex projects.
- Understanding of the development and commercialization of pharmaceutical products in Russia.
- Understanding of the Russian Healthcare environment.
- English – min Upper-intermediate.