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Align Technology is looking for a Senior Marketing Manager who will translate regional marketing plan to local expectations.
In this role, you will…
Translate regional marketing plan to local expectations and needs to drive brand awareness, doctor sign up and growth within OPEX budget including:
Strategy Planning as part of AOP
Localize campaign materials
Media Planning including Digital
Local evidence development (publications, speakers)
Local Congress + exhibitions
OPEX Budget Management
Proactively represent the market cluster and our customers providing insights and analytics for NPD and global strategy development.
Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan.
Build KOL network (speakers, key customers, institutions) to support execution of the plan.
Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan.
Identify and champion local growth opportunities in addition to the regional plan.
Skills:
Strategic Thinker
Highly Organized
Action Oriented
Takes initiative / proactive
Strong communication and presentation skills
Results oriented
Strong time management skills
Display a strong sense of urgency
Expert in Powerpoint, Excel, Word, and overall computer organizational skills
Ability to lead and collaborate with cross functional groups.
Fluent in English and fluent in Russia
Strong prioritization capabilities
Relating with people, connecting cross organization and countries.
Education/Experience:
Bachelor degree or above, preferably in a marketing or business related field
Ideally at least 3 years of proven work experience in Brand Management at country level
Industry background in the medical device field, preferably with products that are sensitive to active consumer/patient demand
Excellent communication and presentation skills
Preferably sales experience in medical devices.
