adidas is searching for a Senior Manager Retail Marketing.
Responsibilities:
Lead a team of channel marketing professionals driving premium experiences and top-level industry conversion through VM and ISC in the consumer’s chosen channel, including own retail, franchise, and wholesale;
360° management of channel activation budget across wholesale, own retail and franchise, including managing Marketing Working Budget;
Create a cohesive wholesale and DTC activation strategy and lead the briefing of seasonal tools for all wholesale and DTC channels across categories, covering both physical and digital content needs;
Drive the cascade of global VM & ISC guidelines to Country/Clusters VM & ISC teams across both seasonal and mid/long term tools;
Lead the capture and consolidation of input across all channels and clusters/countries to inform and influence global sell in and sell out toolkit requirements to ensure seasons and stories land with impact;
Develop detailed marketing calendars for own retail as well as for strategic and key wholesale accounts in collaboration with the Head of BA and BU Heads to drive an integrated and consumer-centric seasonal calendar;
Drive brand NPS in the consumer’s chosen channels, by excellence in VM and ISC planning, aligned with BUs and CTC strategies;
Ensure excellence of seasonal concept activations at the point of sale in the consumer’s chosen channel, including own retail, franchise, and wholesale;
Drive alignment with Head of Digital Activation to ensure a premium, seamless consumer journey across all channels;
Drive compliance of local executions in clusters/countries in line with global guidelines across VM & ISC as well as seasonal campaigns.
Requirements:
7+ years DTC channel marketing expertise;
5+ years of team management experience;
Experience in a fashion retail market is a must;
National-wide retail network operations;
University degree in management or equivalent professional experience, ideally in Communication or Design;
Fluent English;
Strong presentation, communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization;
Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions; people management experience.
The company offers:
Possibility of development in world-wide international company;
Competitive salary;
Annual bonus;
Work with highly professional and friendly team;
Flexible work-day start;
Corporate rates for fitness club in our office;
Corporate discount for our products;
Corporate discount for english classes;
Partial meal coverage;
Corporate trainings;
Office: Free corporate transportation (from Ulitsa 1905 goda or Krylatskoe metro stations);
Free parking.
