Senior Manager Key City Moscow Activation в Adidas

27 ноября 2020
Москва
крутая компания

Adidas is looking for a Senior Manager Key City Moscow Activation.

 

Main Responsibilities:

1.Be the knowledgeable expert on Moscow Consumers for each of the key Moscow focus categories, Trade Zones & to be aware of city specific developments and trends

2.Through a Brand & Sales Stakeholder collaborative process be proactive with initiative opportunities to enhance Key Stakeholder Moscow Consumer Obsession through
a.Knowledge and insights
b.Understanding
c.Daily application – what can we do now i.e. quick wins
d.Future opportunities – what do we need to do in the future i.e. mid-long-term needs

3.Drive and be integral to support brand stakeholder execution of city specific initiatives/marketing plans

a.Wholesale / Retail (Omni and CTC Teams)
i.Own the detail of the understanding of key account consumer profiles of the winning WHS retailers in Moscow
ii.Align Moscow key account consumer profiles with adidas consumer activation plans with GTM/OMNI teams and ensure that appropriate activations are planned with relevant content
iii.Drive an understanding of consumer segmentation & profiling by key Moscow Trade Zone and ensure appropriate activations for the KC

b.Newsroom integration
c.Be an extension of the NR team, be the conduit with other departments to identify and drive synergies and to sit in and input on the regular calls between the e-com/newsroom teams to highlight more Moscow centric opportunities for e-com

Support the GM and Marketplace director to ensure Moscow plans and product development of Moscow specific product sit within the Russian Category plans with Moscow Consumer & Market diagnostics which outline the key requirements to Win per category are provided

d.Be a key part of Planning process of Moscow specific activations:
i.Briefs: Initial review of all BB, EHL1 & Community briefs + key Innovation, Trend & Hype briefs vs Objectives & KPI’s (inc. City insights & trends)
ii.Response: Part of Core Brief Response team to review vs Objectives & KPI’s
iii.Final: Plan Review of final plan vs Objectives & KPI’s (inc. City insights & trends)

e.Be a key part of Review process:
i.Evaluation: Drive AAR evaluation of each BB, EHL1 & Community briefs & key Innovation, Trend & Hype briefs vs Objectives & KPI’s (inc. City insights & trends) – include Customer Feedback
ii.Optimize: Propose corrective actions that drive effectiveness, establish and share key successes, learning’s and best practice with key stakeholders (local and global)

iii.Report on NPS and other brand metrics in Moscow metrics such as consumer response etc..adidas & campaign / franchise awareness & consideration Social: Reach & Engagement

4.Work with key local & global stakeholders to highlight if Moscow has enough dedicated resource (MWB & people) to achieve its objectives

5.To be the gatekeeper of the Moscow Marketing & Activations calendars and font of knowledge for key Moscow activations

a.Drive initial Brand input into the Moscow Marketing Calendar
b.To support or flag issues with proposed activity to key stakeholders
c.To be consistently available to input and support future events and activations
d.Be responsible for the output smart sheet summary of all Moscow activity, 1 week, 1 month , 1 quarter and 1 season

6.To liaise with the Communities/ Purpose team to maximize reach and influence in Moscow versus established KPI’s To take ownership as and when required of communities’ initiatives ie cages to input into Mid-long requirements – aligned to global/CIS brand strategy and Moscow trends
7.Additionally ensure the detail around key locations, events and archive stories are all consistently updated and can be used appropriately by the marketplace director or product marketing teams for Moscow product opportunities

8.Ensure a monthly meeting with the GTM teams of the Global key accounts trading in Moscow to ensure we are both ma

 

Experience & Qualifications:
Knowledge, Skills and Abilities:
Strong cross-functional experience across merchandising, marketing and sales
Strong communication and presentation skills with keen business acumen
Ability to enroll key stakeholders and gain support for initiatives
Creative and innovative
Strong conceptual understanding of brand building
Native of social media
Deep understanding of target consumer and strong cultural connection to category, fitness, fashion, entertainment, sport and media
Part of the respective city´s culture and knowledge expert about the respective city scene
Connected with a large and relevant contact book of local influencers
Passion for the adidas sub brands and enthusiasm/energy for activation
Ideas focused, complemented with organizational and project management skills
Ability to co-ordinate internal and external multidisciplinary groups

Requisite Education and Experience / Minimum Qualifications:

University degree in marketing and sales or equivalent professional experience
Minimum 7 years of cross functional marketing experience with a combination of merchandising/product, (brand) marketing and sales/retail
Strong industry knowledge, across footwear, apparel, accessories
Experience of relevant PR / marketing / events is an advantage
Strong negotiation skills
Advanced level of project and budget management
Fluent in local language and proficient English
Knowledgeable in MS Office.

Данная вакансия, к сожалению, уже не актуальна.

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