Kaspersky Lab is currently looking for a Senior Global Brand Communications Manager.
What you will be doing:
Developments of the TTL Integrated global campaigns (full scope from brief, define KPI’s, execution of the creative assets, testing and media planning, evaluation of the results and involvement of the relevant HQ and Regional stakeholders)
Lead and manage global brand initiatives (product placements, collaborations, special projects, etc.) addressing major brand and business challenges, coordinate planning & execution with HQ and regions
Lead cross-functional initiatives within Brand Experience project in close collaboration with R&D, Product Marketing and Digital Sales teams in order to improve brand perception and support brand transformation on different stages of customer experience
Support cross-functional teams in supervising or creating and executing communication assets and strategies (B2B, B2C Product Marketing Teams and Innovation Hub)
Act as key evangelist of Kaspersky brand internally. Inspire, engage, and educate employees to act on-brand. Maintain brand consistency in marketing / PR / SM communication globally
Development of the brand tracker together with BI and run annual tracking of the brand health and equity
Brief and manage creative agencies (mostly Russian, German and UK)
Plan and manage annual budget
What the company expects from you:
Fluent English is a must
Minimum 7 years of experience in marketing area. Preferably in brand strategy & communications position in multinational companies with experience of owning brand strategy and running campaigns in traditional and new media across different markets.
Great presentation skills, confident to represent brand team on global marketing meetings
Negotiation and communications skills, ability to work in cross functional and cross cultural teams
Ability to work unsupervised and take responsibility for results
In-depth understanding of theories and practices in branding, digital marketing, communication campaigns planning and production, sponsorship and marketing projects
Vast experience in cross-functional coordination of marketing projects
Understanding of IT and/or Telecom business is preferred
Data-driven mindset, ability to analyze business results and make impactful conclusions
Предлагают:
Интересную работу
Команда лучших экспертов
Масштабные задачи
Самые современные технологии
Расширение технического кругозора
Социальный пакет
ДМС и страхование жизни (включая детей) с первого дня
100% оплата больничного
Бесплатное обучение: митапы, конференции, сертификации, 7 иностранных языков
Ежемесячный бонус на обеды
Оплата мобильной связи
Комфортные условия
2 спортзала и сауны прямо в офисе
Свой ресторан и бар
Врач и массаж в офисе
Программа релокации для кандидатов из регионов.
