Senior Brand Manager в PepsiCo

3 ноября 2023
Москва
международная компания

В PepsiCo требуется Senior Brand Manager.

 

Accountabilities:

  • Marketing strategies and 360' communication and engagement platforms for Core products and Innovations
  • New product development including pack design, formulation, artwork approval, P&L management incl. COGS formulation
  • Contribute to development of long-term and annual strategies and growth programs, co-lead of investment and innovation pipeline.
  • Initiate and manage brand research projects
  • Monitoring and deep-dive analysis of brand performance data (market data, internal and sell-out data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development
  • Brand AnM budget management and financial reporting
  • Brand Visual Identity development in cooperation with Design team
  • Constant consumer/marketing-related trend watching

 

Key skills\Experience Required:

  • 5-7 years experience in FMCG marketing
  • Product development experience: concept writing; consumer insights analysis; business case management, retail business specifics understanding
  • Brand marketing ATL/Digital/Social Media/BTL experience
  • Strong communication skills; ability to efficiently operate and achieve results thru teamwork
  • Good analytical skills; high accuracy; ability to work with big amount of data
  • Excellent time and project management skills; ability to prioritise tasks and engage other people to meet deadlines
  • High passion to brand building and marketing, constant search for new techniques/technologies to make work more efficient
  • Good knowledge of advertising/design/cultural trends
  • Strong motivation to learn and gain marketing and beverage category expertise
  • English: advanced written and verbal
  • Advanced MS Power Point; Excel skills; Photoshop/Illustrator (would be an advantage)
  • Being ready to business trips

Данная вакансия, к сожалению, уже не актуальна.

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