GlaxoSmithKline is looking for a Senior Brand Manager (ОТС).
Main responsibilities:
- Brand strategy and brand plan development based on deep understanding and comprehensive analysis of all factors influencing brand equity building and brand financial results delivery.
- Excellent execution of all initiatives within agreed budget not only according to agreed strategy/brand plan but initiated during the year and agreed with functional manager.
- Responsible for executing against the global strategy to deliver applicable end to end marketing initiatives that when executed along the path to purchase drive business financial and share growth.
- Post activity analysis of all activities conducted and developing recommendation for the future process improvement.
- Proactive project leadership and project management.
- Operational Excellence.
- Development and implementation of the brand strategies, brand plans and new brands initiatives, deploy brand assets across all relevant consumer /shopper touch points (pack, on shelf, digital, media etc.).
- Lead brand forecasting process in line with corporate timetable, work with Demand Planners to ensure proper long term forecast.
- Drive consumer understanding and insights to strengthen brand communication.
- Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs.
- Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.
- Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance.
- Liaison with external agencies, different company departments, global teams.
Effective project leadership and project management. Proactive participation in cross-functional project teamwork. - Ensure full compliancy with the country and company legislation and regulation requirement.
- ATL & BTL materials adaptation and development.
- Manage the process of package development / changing.
- Manage the process of new product launching.
Requirements:
- Minimum 3 years of relevant marketing experience.
- Needs to demonstrate cross functional expertise and capability to thrive in a highly complex and matrix environment.
- Proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchase.
- Proven expertise managing and motivating outside agencies and vendors.
- Excellent communication skills in English and Russian (verbal and writing).
- Good business/marketing acumen and analytical skills.
- Financial acumen at brand manager level.
- Excellent presentation skills.
- Good time management and capability to handle set of complex projects at the same time.
- Independent thinking, action oriented, organized.
- Conflict management skills.
- Energetic and passionate about their brands/ projects.
What the company offers:
- Competitive salary.
- Extended medical insurance for employees and medical insurance reimbursement for relatives.
- Life insurance.
- Meal and sport allowance.
- Mobile compensation.
- Educational programs and trainings.
- Recognition program.
- Wellbeing programs.
- Corporate car/ car allowance.