GlaxoSmithKline is looking for a Senior Brand Manager (Respiratory).
Responsibilities:
Senior Brand Manager (Respiratory) is responsible for the formulation and excellent execution of a comprehensive marketing strategy, brand plans and all initiatives with objective to deliver agreed annual targets.
Brand strategy and brand plan development based on deep understanding and comprehensive analysis of all factors influencing brand equity building and brand financial results delivery.
Excellent execution of all initiatives within agreed budget not only according to agreed strategy/brand plan but initiated during the year and agreed with functional manager.
Responsible for executing against the global strategy to deliver applicable end to end marketing initiatives that when executed along the path to purchase drive business financial and share growth.
Post activity analysis of all activities conducted and developing recommendation for the future process improvement.
Proactive project leadership and project management.
Operational Excellence
Development and implementation of the brand strategies, brand plans and new brands initiatives, deploy brand assets across all relevant consumer /shopper touch points (pack, on shelf, digital, media etc.).
Lead brand forecasting process in line with corporate timetable, work with Demand Planners to ensure proper long term forecast.
Drive consumer understanding and insights to strengthen brand(s) communication.
Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs.
Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.
Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance.
Liaison with external agencies, different company departments, global teams.
Effective project leadership and project management. Proactive participation in cross-functional project teamwork.
Ensure full compliancy with the country and company legislation and regulation requirement.
ATL & BTL materials adaptation and development.
Manage the process of package development / changing.
Manage the process of new product launching.
Requirements:
Minimum 3 years of relevant marketing experience (Senior Brand manager position or similar level in pharma or FMCG).
Degree in Business, marketing or related field. MBA / post graduate education in Marketing or Business Management a plus.
Cross functional expertise and capability to thrive in a highly complex and matrix environment.
Proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchase.
Proven expertise managing and motivating outside agencies and vendors.
Good business/marketing acumen and analytical skills.
Financial acumen at brand manager level.
Excellent presentation skills.
Advanced English.