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А leading global bakery group Lantmännen Unibake has arisen an exciting opportunity for a Senior Brand Manager.
They are looking for an entrepreneurial Brand manager that is willing to take the challenge and lead the organization towards a leading bakery group. He or she will take up the responsibility for the development of Fastfood (burger, hot dog buns & sandwichbread ) and Pastry categories (Danish pastry and croissants) in Russia.
Responsibilities
Manage product portfolio for B2B (Foodservice) and Retail channels in terms of products relevance, pricing, sales results & profitability.
Analyze data and collect market insights to determine industry and customer trends and transform them into category management actions towards portfolio and different channels.
Track categories development and proactively propose action plans for their performance improvement.
Drive the innovation and new product development projects, both local & global, in collaboration with R&D team, sales, purchasing department & finance.
Create timelines and roadmaps for developing the product.
Evaluate the effectiveness of new product launch and propose next steps for its development; track non performing products and manage phase-out process.
Perform competitive analysis of the product portfolio.
Collaborate with Global Categories teams to be aligned with global strategy and current global portfolio and ensure integration at all levels for successful management of local product portfolio. Collaborate with sales team to collect insights, regularly update them on product categories and marketing and trade-marketing support; properly inform distributors and customers about company portfolio & innovations.
Plan category`s marketing support.
Develop and implement trade marketing plan supported by Trade marketing Manager.
Develop digital communication plan by categories supported by Digital Manager.
Define relevant and competitive product benefits and develop communication materials supported by MarCom Manager.
Develop, organize & hold trainings for sales team regarding company portfolio & innovations.
Create and oversee development and project management processes.
Assume responsibility of budget development and revenue for categories.
This is what you need to succeed
University Degree in Marketing or Business Studies;
At least 3 years’ experience as category or product manager in B2B environment , preferably within category of food/drinks;
Experience in product development in Foodservice segment is an asset;
Experience in retail category management development is seen as a plus;
Excellent project management & communication skills;
Leadership skills;
Excellent Russian and English communication skills, both verbal and written;
Work experience in an international environment.
Competences & Capabilities
Is a builder and can cope with complexity and change;
Has an in-depth knowledge of category management tools and the “discipline”;
Analytical approach and way of thinking;
Enthusiastic & naturally curious individual;
Strong market and customer focus;
Can translate insights into strategic priorities and actions;
Can collaborate and build strong working relationships across organization;
WellorganizedProactive and result oriented;
Understanding of Supply chain set-up;
Microsoft office.
Offer
A pioneering role in a changing and growing company with a vision to become a global leader in its industry;
Making a difference and contributing significantly to something greater than yourself;
Work in an international, entrepreneurial environment;
Personal and career development.
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