MacCoffee is looking for a Senior Brand Manager.
Responsibilities:
Executes annual category marketing plans with a quarterly and annual horizon
Identify innovative business building ideas
Develops 360-degree support programs for all NPD launches, brand relaunches, including BTL, digital, sales activation
Manage cross-functional teams to execute projects within assigned timelines and budgets.
Execution of superior consumer and customer activations of agreed brand equity, renovation and innovation
Briefing and development of design, creative, advertisement, digital
Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
Leads tracking of business on a monthly basis to assess progress vs. plan and recommend adjustments as appropriate
Understands the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership
Requirements:
4-5 year of relevant experience in FMCG sector prefferably
experience in managing agencies
In-depth understanding of consumer needs and product management
Influencing senior teams
digital promotion experience: briefing, control, execution
developing and managing BTL and PR activities
budget planning and P&L control for assigned portfolio
marketing, brand management and product development concepts understanding
social media active
multitask management
English speaking and written (intermediate)
communicative
leading and enthusiastic attitude
Conditions:
Health insurance
Mobile communication
Location — Dinamo.
