GlaxoSmithKline looking for Senior Brand Manager.
That includes:
— Brand strategy and brand plan development based on deep understanding and comprehensive analysis of all factors influencing brand equity building and brand financial results delivery.
— Excellent execution of all initiatives within agreed budget not only according to agreed strategy/brand plan but initiated during the year and agreed with functional manager.
— Responsible for executing against the global strategy to deliver applicable end to end marketing initiatives that when executed along the path to purchase drive business financial and share growth
— Post activity analysis of all activities conducted and developing recommendation for the future process improvement.
— Proactive project leadership and project management.
Operational Excellence
Development and implementation of the brand (s) strategies, brand(s) plans and new brands initiatives, deploy brand assets across all relevant consumer /shopper touch points (pack, on shelf, digital, media etc.)
Lead brand forecasting process in line with corporate timetable, work with Demand Planners to ensure proper long term forecast.
Drive consumer understanding and insights to strengthen brand(s) communication.
Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs.
Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.
Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance.
Liaison with external agencies, different company departments, global teams.
Effective project leadership and project management. Proactive participation in cross-functional project teamwork.
Ensure full compliancy with the country and company legislation and regulation requirement.
ATL & BTL materials adaptation and development.
Manage the process of package development / changing.
Manage the process of new product launching.
Requirements:
minimum 4 years of relevant marketing experience
needs to demonstrate cross functional expertise and capability to thrive in a highly complex and matrix environment
proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchase
proven expertise managing and motivating outside agencies and vendors
excellent communication skills in English and Russian (verbal and writing)
good business/marketing acumen and analytical skills
financial acumen at brand manager level
excellent presentation skills
good time management and capability to handle set of complex projects at the same time
independent thinking
action oriented
organized,
conflict management skills
energetic and passionate about their brands/ project
