В фармацевтическую компанию Haleon требуется Senior Brand Manager.
Haleon - один из мировых лидеров на рынке безрецептурных препаратов и потребительских товаров для здоровья, располагающий портфелем брендов, которые пользуются доверием миллионов людей во всем мире. В компании работают свыше 22 000 сотрудников более чем в 170 странах. Портфель включает торговые марки Терафлю, Корега, Вольтарен, Отривин, Бифиформ, Sensodyne, parodontax, Aquafresh и т.д.
Senior Brand Manager is responsible for the formulation and excellent execution of a comprehensive marketing strategy, strategic and activation brand plans and all initiatives with objective to deliver agreed annual targets.
That includes:
- Brand strategy and brand plan development based on deep understanding and comprehensive analysis of all factors influencing brand equity building and brand financial results delivery
- Excellent execution of all initiatives within agreed budget not only according to agreed strategy/brand plan but initiated during the year and agreed with functional manager
- Responsible for executing against the global strategy to deliver applicable end to end marketing initiatives that when executed along the path to purchase drive business financial and share growth
- Post activity analysis of all activities conducted and developing recommendation for the future process improvement
- Proactive project leadership and project management
Operational Excellence:
- Development and implementation of the brand (s) strategies, brand(s) plans and new brands initiatives, deploy brand assets across all relevant consumer /shopper touch points (pack, on shelf, digital, media etc.)
- Lead brand forecasting process in line with corporate timetable, work with Demand Planners to ensure proper long term forecast
- Drive consumer understanding and insights to strengthen brand(s) communication
- Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs
- Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives
- Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance
- Liaison with external agencies, different company departments, global teams
- Effective project leadership and project management. Proactive participation in cross-functional project teamwork
- Ensure full compliancy with the country and company legislation and regulation requirement
- Budget Management
- ATL & BTL materials adaptation and development
- Manage the process of package development / changing
- Manage the process of new product launching
Requirements:
- Minimum 4 years of relevant marketing experience
- Needs to demonstrate cross functional expertise and capability to thrive in a highly complex and matrix environment:
- Proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchase
- Proven expertise managing and motivating outside agencies and vendors
- Excellent communication skills in English and Russian (verbal and writing)
- Proficient user of Excel and PowerPoint
- Good business/marketing acumen and analytical skills
- Ability to work with big data
- Financial acumen at senior brand manager level
- Excellent presentation skills
- Good time management and capability to handle set of complex projects at the same time
- Independent thinking
- Action oriented
- Organized
- Energetic and passionate about their brands/ projects
Maternity cover position.