Abbott is searching for a Senior Brand Manager.
Responsibilities:
- Develop and deliver appropriate brand plan based and aligned to relevant customer and country operating plans, working with cross-functional team
- Define brand programs with objectives, resources, KPIs and expected returns
- Support development of customer plans, identifying brand issues and objectives for each customer and defining programs to address them
- Implementation
- Lead successful implementation of cross-functionally aligned brand plan
- Lead, organize and deliver local programs and materials (incl. brand knowledge training and promo materials) for FF
- Ensure local approval of all materials, programs and projects
- Market/customer insights
- Participate in development of customer understanding, analysis and insight generation
- Develop deep knowledge of market dynamics, needs and opportunities for the brand
- Enable brand knowledge sharing
- Monitoring and control
- Support delivery of P&Ls for assigned products in country
- Support achievement of KPIs through regular monitoring and assessments
- Respond to emerging challenges with appropriate measures in collaboration with Global brand teams
- Collaboration
- Lead the work of cross-functional team for assigned products
- Drive portfolio-thinking and provide portfolio/brand expertise within country across stakeholders groups
- Identifies KOLs and develops fruitful partnership with them
- Demonstrate appropriate knowledge and understanding of internal departments, key contacts, organizational structure and culture
- Integrate portfolio and customer perspectives
- Attend Abbott meetings (congresses, WPC, etc.)
Success profile:
- Qualifications:
- Bachelor’s Degree (medical, pharmaceutical)
- 4-6 years of pharmaceutical experience
- Marketing and/or promotions experience
- Experience developing a strategy and executing on that strategy
- Experience managing complex projects
- Understanding of the development and commercialization of pharmaceutical products in Russia
- Understanding of the Russian Healthcare environment
- Other skills:
- Understanding of medical terminology and names of pharmaceuticals
- Fluent English
- Leadership skills
- Computer skills (Word, Excel, Power Point, electronic databases)
- Teamwork skills
- Presentation skills
- Negotiation skills