Abbott Laboratories is looking for a Senior Brand Manager.
Responsibilities:
Develop and deliver appropriate brand plan based and aligned to relevant customer and country operating plans, working with cross-functional team
Define brand programs with objectives, resources, KPIs and expected returns
Support development of customer plans, identifying brand issues and objectives for each customer and defining programs to address them
Implementation:
Lead successful implementation of cross-functionally aligned brand plan
Lead, organize and deliver local programs and materials (incl. brand knowledge training and promo materials) for FF
Ensure local approval of all materials, programs and projects
Market/customer insights:
Participate in development of customer understanding, analysis and insight generation
Develop deep knowledge of market dynamics, needs and opportunities for the brand
Enable brand knowledge sharing
Monitoring and control:
Support delivery of P&Ls for assigned products in country
Support achievement of KPIs through regular monitoring and assessments
Respond to emerging challenges with appropriate measures in collaboration with Global brand teams
Collaboration:
Lead the work of cross-functional team for assigned products
Drive portfolio-thinking and provide portfolio/brand expertise within country across stakeholders groups
Identifies KOLs and develops fruitful partnership with them
Demonstrate appropriate knowledge and understanding of internal departments, key contacts, organizational structure and culture
Integrate portfolio and customer perspectives
Attend Abbott meetings (congresses, WPC, etc)
Qualifications:
Bachelor’s Degree (medical, pharmaceutical)
4-6 years of pharmaceutical experience
Marketing and/or promotions experience
Experience developing a strategy and executing on that strategy
Experience managing complex projects
Understanding of the development and commercialization of pharmaceutical products in Russia
Understanding of the Russian Healthcare environment
Other skills:
Understanding of medical terminology and names of pharmaceuticals
Fluent English
Leadership skills
Computer skills (Word, Excel, Power Point, electronic databases)
Teamwork skills
Presentation skills
Negotiation skills.
