Juice branch of Сoca-Cola HBC Russia announces a competition for the position of Senior Brand manager (Rich).
Qualifiers:
University diploma
Fluent English
At least 4-5 years in brand management preferably in international FMCG
Profile:
Experience and knowledge of building premium brands and portfolio management
Proactively seek information of consumer needs and market opportunities, applies both disciplines to drive innovation agenda
Ability to analyze facts and conceptual information. Identify opportunities and barriers, make well-considered decisions to transform them into compelling business cases
Understanding of premium consumers: needs, demands, trends
Experience in developing support campaigns, following precision marketing
Strong collaboration, communication and influential skills to persuade and inspire others, ability to align initiatives among key stake holders
Strong leadership skills – both people and processes management
Strong skills of managing cross-functional projects
End-to-end business model outlook
Maturity and confidence to work independently and in complex ambiguous environment and to deal with senior stakeholders
Positive mindset
Responsibilities:
Brand strategy: leads development and implementation of long-term brand strategy to build equity of the brand (love and value) and deliver business results (revenue, profit and market share):
Identifies brand growth opportunities across consumers, categories, customers and channels
Creates right brand portfolio to achieve sustainable competitive advantage and differentiation
OBPPC (occasion, pack, price, channel) strategy
5Y- innovation agenda – developing new products, packaging, sub-lines, re-launches etc.
Communication strategy
Annual BP leadership: develops brand plans for core portfolio based on defined strategy, creates brand budget, marketing calendar, leads total BP presentation with input from brand peer on New portfolio, defends BP in front of TOP managers, communicates & aligns with CCH partner
Develops and implements BP activities on core portfolio: prepares and briefs relevant functions. Ensures deliverables & execution done as per the brief, in line with brands’ guidelines, timely with high quality
Leads the involvement of all necessary functions, incl CCH partner, to ensure the system commitment to achieve targeted volume, share, revenue, profit and brand health results
Budget management on core portfolio: controls the effectiveness of its using
Regularly tracks brand and business KBIs, suggests and implements corrective actions when relevant
Clarity on Boundaries:
With RGM: identify and assess strategic pillars and plans for revenue growth opportunities for the brand, identify and assess white spaces for innovation pipeline, size of price
With BI & Research: search and identify relevant consumer / shopper / market information, market opportunities, analyze and distill opportunities into business strategy, secure regular business reporting
With IMC: define, assess and deliver media & communication strategies, CCI and creative content, pack VIS, sampling, events, tailor made ideas for customers, monitor and report on performance, DME project control
With Experiential marketing: define and deliver KV, POS, Trade experiential zones, toolkits for Shopper marketing, DME project control
With Supply Chain: share and align plans to execute successful launch of new products and packages, identify packaging opportunities (new solutions or effective cost optimization for current portfolio), calculate CAPEX investments
With RND: share plans and align on product development strategy, monitor product performance, assess effective cost reduction opportunities, develop new products within targeted cost
With Strategic procurement: share plans, monitor cost for raw materials, implement cost management actions if necessary
With Commercial finance: calculate BCs of new launches or optimized SKUs
With CCH Shopper Marketing: aligns launch plans and KBIs, provide shopper toolkits, align sales engagement and motivation, sell-in stories, monitor and report business performance.
