Henkel Russia is looking for a Senior Brand Manager (Local Innovations).
Responsibilities:
- Preparation & implementation of a yearly marketing plan for brand
- NPI generation, approval & execution within organization
- Obtaining and analysis of all relevant market information concerning the brand (market shares, shares of voice, consumer attitudes, brand awareness/usage, competitors’ activities, etc…)
- Proposal, implementation and analysis of all necessary market research activities for group of brands and the related projects, in cooperation with Market research agencies
- Manage product portfolio considering lines and SKU’s performance analysis
- Representing brand towards the advertising agency, implementing with them all necessary advertising actions
- Preparation, presentation and follow-up of yearly media-briefings
- Implementation and control of individual media campaigns
- Preparation of Russian advertising material for the group of brands
- Obtaining of relevant information and strategic advice from the agency
- Control of agency-related costs
- Evaluation and preparation of recommendations regarding projects (relaunches, new products) related to brands and their implementation
- Preparation of the detailed planning (mid- and long-term on brand and product level) for brands
- Control of the P&L of brands and its products, regularly controlling Retail Prices, Cost of Goods and Contribution Margins
- Work in close collaboration with Sales division, Trade Marketing, Category Management etc.
- People management: 1 direct subordinate
Requirements:
- Higher education (marketing, economics)
- Relevant and successful experience (3 years min) in multinational FMCG company
- English - Upper-Intermediate and higher
- Strong Excel & Power Point knowledge
- Strong analytical skills
- Communicative, helpful, team-oriented, agile
Salary & Benefits:
- A unique opportunity to drive forward local market and an extensive work experience in constantly changing environment
- Compensation depends on experience and will be discussed individually (salary + yearly bonus)
- Mobile phone compensation
- Lunches
- Medical & life insurance after 3 months
- Hybrid work model
- Well-being program
- Sick leave is compensated by the company
- Extended paid vacation (31 calendar days per year)
- Opportunity to join a vibrant culture of trust and belonging