Крупная международная компания по производству товаров личной гигиены Кимберли-Кларк приглашает в команду Senior Brand Manager-а (Kotex).
Job Purpose Statement:
Develop and implement long-term brand vision and brand strategy aiming to maximize brands contribution and continuously improve value of Company brand within business objectives.
Responsibilities:
- Lead long-term (24+ months) strategy and innovation pipeline development in line with Business objectives
- Oversee brand standards implementation in the areas of product, packaging, price, communication and recommend actions while needed
- Oversee annual brand plans creation and implementation in line with the Brand Strategy
- Create and Manage expenditure budget to deliver on the brand objectives
- Allocate resources and schedule marketing and advertising activities according to the importance of each brand in the organization’s overall marketing strategy
- Analyze category information (consumer research, retails audit) and recommend opportunities
- Maintenance of digital brand assets (web-site, social groups, you tube channel)
- Local strategy development for Digital channel
- Ensure effective collaboration with supportive functions i.e. Supply Chain, Finance, Legal and cross-functional teams within EMEA region
- Brand health monitoring (including competitors)
- Make financial analysis of promo and digital activities
- Interaction with creative department within the agency
- POSM design development
Length of previous experience:
- 5+ years in Marketing on relevant positions
Should be knowledgeable about:
- Digital experience will be a plus
- Project Management experience
- P&L management, 4P management and control,
- Ability to work effectively with brands of diverse target audience’s profiles, Consumer oriented,
- Analytical skills and Creative mind-set,
- Ability to build successful working relations with cross-functional teams.
- Foreign language—fluent English