L’Oréal is actively recruiting a Senior Brand Manager (Active Cosmetics Division, Vichy).
Responsibilities:
Production for approval of annual marketing plan for respective brands, outlining marketing activity and expenses
Brief, commit and develop advertising as necessary for the respective brands
Brief, develop & control implementation of brands BTL activities
Develop & implement brands new product & packaging work
Control the respective brands’ marketing budget
Provide analysis of brands/segment/competitive performance & brand development proposals to Marketing Manager & Commercial Committee
Analysis & proposals to Marketing Manager & Commercial Committee on respective brands strategies including pricing strategy
Leading of general marketing issue/sales & trade marketing cross-functional work on Regional level
Requirements:
Relevant expeerience from 4 years
Fluent English
The target of the Senior Brand Manger is to develop the turnover, the profit and the market shares of the line of products on which she/he is working
To reach this goal, the SBM will need the capacity to raise energy of internal and external partners on her product lines and related projects
Make proposals, follow their development, «sell them» to sales team and customer, follow their implementation and assess their effectiveness
This includes the following tasks:
Know and follow the basic figures on her products: market size, market share, retail price, margins, SOV, awareness level
Maintain the best product range at the market: propose the assortment, the product definitions, the price positioning
Follow up of all operational points (price list, sales forecast)
Develop marketing planning. Propose and organize marketing and advertising actions. Increase and control their efficiency
Make sure the marketing tools offered to sales team and to customers are efficient and efficiently used
Knows profile and positioning of the brands under which her product lines are developed and marketed
Knows competitors: product features; marketing strategy; communication and merchandising support
Makes synthetic analysis of market situation (market shares, retail prices, performance ratio, distribution penetration, advertising policy in term of SOS and SOV)
Develop product advertising support within the global brand strategy
Propose advertising, merchandising and promo support for her product categories and implement it in line with the corporate guidelines for related brands
Adapt or develop creative materials for advertising and merchandising campaigns as well as for integrated marketing programs
Manages and optimizes product supply, incl. sales forecast, follow up with the logistics and product companies
Raises the interest of the commercial team on her product lines and projects (launches, promotions, POSM).
